INTERACTIVE TRADE CATALOGS: A COLORFUL HISTORY


Trade catalogs provided a way for business to showcase innovation, experimentation, and achievement in printing. The items in this exhibit encompass different modes of approaching the common theme of color, an added economic element given the time span of items. With their interactive qualities, items in this collection showcase some of the most effective advertising tools for their companies. In shying away from traditional formats, these catalogs inspire creativity in the user beyond that of the manufacturer. 

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